What Do Positive Reviews Really Do For Your Business?

More than ever before, new customers are relying on the reviews from your previous customers to decide whether or not to buy your goods or services. In fact, many of them will make a decision in your favor if they can just read about 6 to 10 five-star reviews about your business. This is why it is important to grow your positive reviews whenever possible.
Granted, positive reviews should be genuine and organic, but that doesn’t mean there’s nothing you can do about it. There are lots of tools out there that you can use to boost the amount of reviews coming your way. However, you need to use them properly.
Attracting better customer reviews has a host of benefits that can directly or indirectly influence your brand’s reputation. Here are some of them:

1. You’ll make a great first impression

A potential customer will typically turn to local reviews to help make his or her buying decision. However, most won’t go searching for review archives to compare between competing businesses. The decision will largely be based on the first few 5-star reviews that pop up. As such, having a high percentage of positive reviews increases your chances of making that first impression.

2. Legitimizes your business

A lot of times, customers just need to know that a business actually exists that can deliver what they need. Having positive reviews helps to do this, but also just having many reviews, whether good or bad, will provide the ‘social proof’ customers are looking for. Positive reviews let them know working with you would be a good decision.

3. Makes for valuable website content

Fresh regular content is great for any website, particularly since Google will largely ignore and even penalize an inactive site. Providing a means through which customers can leave reviews about your products or services is a great way to generate organic content for your site.

4. Makes for great SEO

When it comes to Google, the quality and quantity of reviews will affect your website’s performance on search. Third-party directories and review sites are typically used to provide information related to local businesses. The more 5-star reviews you have, the better your chances of earning some organic national traffic and standing out in local searches.

5. You can self-evaluate

This applies for both positive and negative reviews. Positive reviews will tell you what really resonates with your customers so you can put even more effort into it, while negative reviews will reveal what’s not working or needs to be improved. Knowing your strengths and weaknesses allows you to grow and enhance your competitiveness.
Positive reviews are valuable to your business, so it pays to work on attracting them. Call us or email us today for any of your questions.

What Do Positive Reviews Really Do For Your Business? was first published on Solutions Web Consulting